THE STORY OF
VayGo
OUR STORY
Some brands begin in a boardroom. Some begin in a sketchbook.
VAYGO began in a small town called Palanpur, about 150 kilometres from Ahmedabad, Gujarat, where life teaches you early that you do not wait for perfect conditions. You grow anyway. You build anyway. You keep going.
That is the spirit behind our name. VAYGO, inspired by Vayu, the wind. Always moving.
Always changing. Always making space for a new version of you.
Our Story, Told Simply
Mohit and Alifiya met as children, sharing the same nursery desk, long before life became serious and schedules became packed. Palanpur was home. Not glamorous, not loud. Just real. The kind of place where people know your family, your work ethic, and your character.
As they grew up, life did what life does. It tested them. It stretched them. It made them responsible early. And somewhere in the middle of all that growing up, they became each other’s constant.
Not the “fairytale” kind of partnership. The real kind. Built on grit, patience, and showing up even on hard days.
Later, their careers took them into demanding worlds. Mohit into the Merchant Navy, where discipline is non-negotiable and pressure is routine & Alifiya into global banking and risk, where details matter and trust is everything.
Different industries. Same training. Do it properly, or do not do it at all.
The Minds Behind Vaygo
Mohit and Alifiya met as children, sharing the same nursery desk, long before life became serious and schedules became packed. Palanpur was home. Not glamorous, not loud. Just real. The kind of place where people know your family, your work ethic, and your character.
As they grew up, life did what life does. It tested them. It stretched them. It made them responsible early. And somewhere in the middle of all that growing up, they became each other’s constant.
Not the “fairytale” kind of partnership. The real kind. Built on grit, patience, and showing up even on hard days.
Later, their careers took them into demanding worlds. Mohit into the Merchant Navy, where discipline is non-negotiable and pressure is routine & Alifiya into global banking and risk, where details matter and trust is everything.
Different industries. Same training. Do it properly, or do not do it at all.
THE YEARS THAT SHAPED VAYGO
Before VAYGO became a brand you can shop, it was a decade of behind-the-scenes work.
In 2017, they founded Cleave and spent years building for some of the world’s most demanding brands. Seven years of corporate rigour. Seven years of learning how products are truly made, not just imagined. Materials. Engineering. Quality checks. Supply chains. The unglamorous work that gives a product its backbone.
And then one day, a question surfaced that would not go away. Building other people’s brands required the same obsession, discipline, and care as building your own. The long hours. The problem-solving. The pursuit of excellence.
That question stayed with us:
If we’re putting in everything it takes to build a great brand—why not build one that reflects our own values, vision, and beliefs?
That’s when VAYGO truly began.
Different industries. Same training. Do it properly, or do not do it at all.
WHAT WE ARE BUILDING, AND WHY IT MATTERS
We didn’t start with everything. We started with what was closest to our hearts. Bags have always been personal to us—not just as products, but as objects that live alongside people, every single day. From our small factory in Ahmedabad, where we create custom bags for corporates in bulk, we understood materials, construction, durability, and real-world usage deeply.
So when we chose our first product, it was intentional.
Not because bags were easy—but because they mattered.
VAYGO is a lifestyle brand at its core. Bags are just the beginning.
That belief became our first creation!
THE GO TOTE. DESIGNED FOR TODAY. BUILT FOR WHAT'S NEXT
We designed the GO TOTE as a modular system. A strong, beautiful Core, and interchangeable Wings that let you shift your look without shifting your whole life.
Not for novelty. For practicality. For freedom. For the woman who is tired of transferring her world from one bag to another like it is a daily ritual of chaos.
We obsessed over the engineering too, because “pretty” is not enough. We wanted it to feel effortless, premium, and built to last. That meant serious R&D, serious components, and no shortcuts.
Our values, stitched into every piece
We believe in tactile luxury that is also thoughtful.
We care about ethical production. We care about conscious choices. We care about creating pieces you will use repeatedly, not discard after a season.
Modular design is not only a style innovation. It is also a smarter way to buy. You can evolve your bag without constantly replacing it.
Less waste. More intention. More you.
What starts with bags will evolve into more—products that belong to a modern lifestyle, shaped by movement, versatility, and self-expression.
The future holds many possibilities. And we’re building VAYGO to grow into them—deliberately, responsibly, and beautifully.
THE MINDS BEHIND VAYGO
If you meet Mohit and Alifiya, you will notice something. They are not trying to be the loudest people in the room.
They are builders.
They have lived enough life to understand that women do not need another accessory that looks good for a photo. Women need something that respects the reality of their days.
VAYGO is personal for them, because it is shaped by everything they have lived. The small-town roots of Palanpur. The long years of discipline. The quiet determination of starting from scratch. The belief that women deserve design that understands them.
If VAYGO resonates with you, then you are already one of us